JAGUAR'S FIRST EVER SUPER BOWL COMMERCIAL,
"RENDEZVOUS."
The 60-second "Rendezvous"
television spot aired during Super Bowl XLVIII, February 2, 2014 on
Fox
Renowned
British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong stared
in Jaguar's cinematic "Rendezvous" spot, filmed by Oscar-winning British
director Tom Hooper
Spot
launches "British Villains" campaign, running through July, and raises
the bar of automotive advertising to cinematic caliber for the
introduction of�F-TYPE Coupe, Jaguar's
all-new, high-performance sports car (on sale spring, 2014)
"British Villains" Campaign and
#GoodToBeBad hashtag highlight the modern British personality of the
fast growing Jaguar
brand
Also view
behind the scenes footage and director's cut videos below starring each
of the three actors